Mood to Classicism

Posted on 04-May-2020 by Sagrika Rai
Mood to Classicism

Sagrika Rai, our Founder & Creative Director shares a heart filled note on the future of fashion, how she sees it. And “the significance of few and fine.”

2020: A year that kicked off with resolutions and predictions, emerging enthusiasms and industrial forecasts, quickly got eclipsed with the shadow of the ‘black swan’ across universal skies.

Corona or COVID-19 compelled mankind to sit back low and levelled whilst no global leader or world forum could establish the severity that we may eventually be facing or living with for periods unknown to us. The uncertainty that we are putting up with, sets the tone for brainstorming webinars and dialogues with peers and experts all with the universal intention to re-invent the wheel this time for survival. Humanity vs biological stigma, a pandemic that has instilled some fear, some pessimism and some probing into the aftermath of this biological war. Lockdown leading to shutdowns and the forced closures have caused equal concern for small scale cottage industries to larger fashion houses. Will fashion sustain the storm?

Fashion is art and defines culture from different geographies. Fashion is a narrative of the natural evolution and the collective experimental energy of inspirations from multiple eras. It ties together many high precision and low cost processes and varied calibre of artists. It is the organic chain that reflects sophistication in the amalgamation of the raw and the processed, the hand-crafted and the machine-made. It enjoys being the luxurious eco system in today’s day and age. Fashion is a statement of abundance and style a statement of expression.

As we move to clearer skies and a new future, the world of fashion will see a sea change. Fashion adapts to the human state of mind which will be inclined towards deliberate conservation as a tool towards recovery from the pandemic induced depression and economic regression. This will set the mood to minimalism. I foresee a paradigm shift in customer consciousness. I see trends gravitating towards classicism and distinction. Conversations that are classical sustain the changing trends. Craft that is timeless dictates the fashion winds. The concept of fashion in the present millennials will no longer be a one-time wear and impulsive indulgence. The quarantine days and thereafter will induce insights towards the significance of few and fine. This will deepen the demand for the timeless textiles and simpler silhouettes. The luxury market may see fashion as a long-term investment positioning the artisanal aspect in much more demand than experimental, ephemeral and whimsical fashion. This should keep purists like us and our community of craftsmen sustain the volatility of the markets and regain customer sentiment. The production and distribution channels may need some re-inventions and concrete collaborations to overcome the financial instability but fighting back is always human. And fashion is always revolutionary. Today more than ever we need to realize, it is not just about the products, but also about the people. Our craftspeople, our handloom workers, our karigars.

Dressing up and well is proven to uplift the happiness quotient and the confidence index. Blending your style with your state of mind institutes innovation. So, go on and exploit your creative instincts. Let this be therapy. Bring in some cheer by simply re-inventing and re-cycling what you possess. Fashion can be simple and smart; fashion can be flamboyant and farce. Fruition of fashion lies in your imagination. Make your fashion flexible and simplified with ease. Make this a time of awareness and ‘slow fashion’ in the true sense. Giving back to communities gives it a further sense of purpose. Identify with your needs and evolve with priorities. Embrace the wheel of change. Accept social distancing and move on absorbing the trend shift of low key fashion shows and the world coming together virtually. The re-sizing and re-structuring of the staged platforms can surely be re-visited; the restoration of arts and crafts may suffer disproportionate recovery.


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